So my mom bought a flower shop...  Yeah!  Craziness.  Or maybe not that crazy.  She was a florist for years before getting into the medical field.  Now all they need to do is incorporate, redecorate, set up a website, set up a blog, hire some people, get networked...  Did I miss anything?  I've been charged with helping do some research on flower shop networks and and websites.  Did you know that almost all the flower shops I'm finding are linked directly to teleflora.com or FTD.com?  And that they pay those companies to do business?  And that all their websites look the same?  Boring!!!  There has to be a better way.  So how do we keep the business we already have and court new business?  I was thinking of adding social media and a blog to the business.  But the website still baffles me.  Can we do it on our own?  Suggestions?